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Tableau, Built to Persuade.

We design Tableau dashboards that tell a story executives act on—clean semantics, fast extracts, and layouts that highlight what changed and what to do next. No chart graveyards, just decisions.

Learn how Ironhide pairs Tableau with Airtable/SQL/Power BI so your narrative matches the numbers everywhere.

Where Tableau fits (narrative analytics)

  • Executive stories: aligned KPIs, trends, and actions on one page.
  • Self-serve hubs: governed data sources with guardrails.
  • Board & ops packs: printable one-pagers and meeting views.
  • Mixed sources: Airtable/HubSpot/Salesforce blended with finance/SQL.

Common pitfalls we fix

  • Slow dashboards from row-explosions and unoptimized joins.
  • Inconsistent KPI definitions across workbooks and teams.
  • “Everything charted” with no point of view or next action.
  • Publishing sprawl—no governance, permissions, or refresh strategy.

Tableau services we deliver

Data Model & Extract Strategy
  • Star/snowflake models with row-level security where needed.
  • Extract vs. live optimization; incremental refresh & schedules.
  • Semantic layer: reusable calcs, KPI definitions, date scaffolds.
  • Bridges to Airtable/HubSpot/Salesforce without logic drift.
Visual Design & UX Patterns
  • Executive snapshots, diagnostic drill-downs, and alert views.
  • Actionable color semantics (good/neutral/risk) and thresholds.
  • Mobile/print layouts; PDF export packs for meetings.
  • Parameter actions + guided filters to prevent dead-ends.
Performance Tuning & QA
  • Query inspector audits, aggregation pushdown, LOD refactors.
  • Hyper extract sizing, materialized calcs, and caching strategy.
  • Tested refresh chains with alerts and failure handling.
  • Data quality signals embedded in the UI (last refresh, lineage).
Governance & Deployment
  • Project/folder conventions, permissions, and content lifecycle.
  • Source certification and change control with versioning.
  • Row-level security (user filters) and group management.
  • Runbooks + Loom handoffs for admins and consumers.
Integrations & Alerts
  • Email/Slack/Teams subscriptions for weekly snapshots.
  • Webhook/Zapier triggers on threshold breaches.
  • Blend with Power BI where it already exists—shared KPI logic.
  • Embed options for Webflow/portals with SSO.

How we work (fast)

  1. Discover — audit sources, definitions, and audiences.
  2. Design — narrative wireframes + KPI contracts.
  3. Build — data models, extracts, and core dashboards.
  4. Validate — performance, RLS, and stakeholder UAT.
  5. Enable — subscriptions, runbooks, and handoff Looms.

Typical outcomes

2–5×

faster dashboard load times

1

shared KPI language across teams

↑

exec adoption & meeting readiness

↓ rework

thanks to governance & templates

Proof it works

“Ironhide rebuilt our Tableau stack into a fast, executive-ready story. The board pack finally matches finance.”

— VP Operations, Multi-location Services (case study coming soon)