Skip to content

Airtable, Built to Run.

We turn scattered spreadsheets and disconnected tools into a single Airtable system—clean schema, fast Interfaces, and automations that cut busywork so your team can make decisions, not updates.

Learn how Ironhide consolidates your stack with Airtable—and fixes existing bases without starting over.

Where Airtable fits (consolidate & automate)

  • Consolidate ops: pull scattered Sheets/CRMs into one command center.
  • Structured intake → delivery: forms create records, kick off tasks, and notify owners.
  • Role-based Interfaces: Ops, Sales, Finance, Leadership—each sees only what matters.
  • Decision layer: KPIs computed in Airtable or synced to Power BI/Tableau for exec views.

Common pitfalls we fix

  • Flat tables, duplicated data, and broken links between records.
  • View sprawl and slow Interfaces; nobody trusts the numbers.
  • Fragile Zapier/Make chains without error handling or logs.
  • Permissions chaos and no change management or documentation.

Airtable services we deliver

Blueprint & Data Model
  • Entity-relationship map, primary keys, and link strategy.
  • Field governance (names, types, choices) + validation rules.
  • Rollups/Formulas for reliable KPIs; date math and SLAs.
  • Sheet → Airtable migration with history backfill & QA.
Interfaces, Workflows & Dashboards
  • Role-specific Interfaces with actions, filters, and guardrails.
  • Queues, approvals, and handoffs (intake → ops → finance).
  • Executive snapshots & printable one-pagers.
  • Sync to Power BI/Tableau for cross-system reporting.
Automations & Integrations
  • Native Airtable Automations with retries, logging, and alerts.
  • Zapier/Make flows (email, Slack/Teams, calendar, billing apps).
  • Web forms & deduped public intake; secure file handling.
  • APIs/webhooks for custom triggers and data syncs.
Governance, QA & Scale
  • Roles & permissions (least-privilege), audit fields, and change logs.
  • Performance tuning: view design, calculated-field strategy, sync limits.
  • Archival plan for history vs. live ops; warehouse offload when needed.
  • Runbooks + Loom handoff for admins and end-users.
Reporting Layer (Decision-ready)
  • Define KPI logic once, reuse everywhere (Airtable → BI).
  • Scheduled extracts or live connectors into Power BI/Tableau.
  • One-page exec snapshots (PDF) + stakeholder walk-throughs.
  • Data quality monitors and alerting on drift.

How we work (fast)

  1. Discover — audit bases, fields, and current automations.
  2. Design — schema & Interface plans tied to decisions.
  3. Build — bases, Interfaces, and core workflows.
  4. Automate — notifications, syncs, and error handling.
  5. Enable — Loom training + runbook handoff.

Typical outcomes

40–70%

reduction in manual updates

2–3×

faster request → done cycle time

+20–30%

increase in team adoption

1 Source

of truth for ops & KPIs

Proof it works

“Ironhide rebuilt our Airtable base, automated intake to delivery, and gave leadership a weekly KPI snapshot that actually gets read.”

— Operations Director, Services (case study coming soon)