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Power BI, Built to Decide.

Decisions only move as fast as your model. We design clean semantic models, define KPIs in DAX, and deploy dashboards that load reliably—so leadership acts with confidence.

Learn how Ironhide aligns business metrics, improves refresh reliability, and connects Power BI to the rest of your stack.

Where Power BI fits (the decision layer)

  • Executive dashboards: Finance, Revenue, Operations—single source of truth.
  • Self-serve analytics: governed, reusable datasets across teams.
  • Stack hub: connects to Airtable, Excel, SQL/Snowflake, HubSpot/Salesforce.
  • Automation signal: metrics drive alerts, actions, and follow-ups.

Common pitfalls we fix

  • Slow visuals, circular DAX, and models that don’t scale.
  • Conflicting KPI definitions across reports.
  • Failed or flaky refresh (gateways, credentials, incremental setup).
  • Shadow datasets and no governance (RLS, roles, lifecycle).

Power BI services we deliver

Data Model & Performance
  • Star schema design: fact/lookup tables, surrogate keys, relationships.
  • Column/data type tuning, dictionary cardinality, summarization.
  • Composite models, aggregations, and incremental refresh setup.
  • Performance profiling: query folding, bottleneck analysis, optimization.
DAX & KPI Definitions
  • Business-aligned KPIs with canonical DAX measures.
  • Time intelligence (MTD/QTD/YTD, rolling windows, seasonality).
  • Scenario metrics and goal tracking for leadership cadence.
  • Reusable measure tables and calculation groups where appropriate.
Publishing, Refresh & Reliability
  • Power BI Service deployment pipelines (Dev → Test → Prod).
  • Gateways, credentials, and incremental refresh policies.
  • Scheduled refresh, failure alerts, and retry strategy.
  • Usage analytics to tune datasets and report adoption.
Security & Governance
  • Row-level security (RLS), roles, and workspace permissions.
  • Data lineage, documentation, and change management.
  • Certified datasets and naming standards for discoverability.
  • Tenant settings review and compliance guardrails.
Cross-Stack Integration
  • Airtable/Excel/CSV ingestion with validation and QA.
  • DirectQuery/Import from SQL & Snowflake; dimension conformance.
  • HubSpot/Salesforce unification for funnel & revenue analytics.
  • Output to PDFs, email subscriptions, and embedded portals.

How we work (fast)

  1. Discover — audit sources, current reports, and KPI definitions.
  2. Design — semantic model + DAX plan aligned to decisions.
  3. Build — datasets, measures, and report templates.
  4. Deploy — pipelines, refresh, security, and subscriptions.
  5. Enable — Loom walkthroughs + admin/runbook handoff.

Typical outcomes

2–4×

faster dashboard load times

90%+

refresh success rate (stabilized)

1

canonical KPI set across teams

↑ Adoption

exec & team usage, week over week

Proof it works

“Ironhide rebuilt our model and KPI logic in Power BI and eliminated refresh failures. Our exec report finally matches what finance sees.”

— CFO, B2B SaaS (case study coming soon)